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MAI Scheme
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| MAI
(MARKET ACCESS INITIATIVE) SCHEME – A BRIEF
Objectives
Scope
Activities
to be funded under marketing project
Eligible Agencies
Objectives
- To promote India’s Export on sustained
basis during 10th five year plan;
- Focus Product-Focus country approach;
- To evolve specific strategy for enhancement
of export accessing new market or increasing share in existing
market;
- Specific market, specific product
approach through market study/survey
Scope
- To
identify priorities of research
relevant to Dept. of Commerce and
sponser studies consistent with
priorities;
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WTO studies for evolving WTO compatible
strategy;
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To support EPCs/Trade Promotion
Organisations in undertaking market
studies/survey for evolving proper
strategy;
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To support marketing projects abroad
on Focus Product – Focus country
basis;
Activities
to be funded under marketing project:
-Opening of
showrooms;
- Opening of warehouses;
- Display in international Dept.
stores;
- Publicity campaign and Brand promotion;
- Participation in trade fair etc.
abroad;
- Research & Product development;
- Reverse visits of the prominent
buyers from project focus countries;
- Export potential survey of the
states;
- Registration charges for product
registration abroad for pharmaceuticals,
bio- technology and agro-chemicals;
- Testing charges for engineering
products abroad;
- Support cottage and handicrafts
units;
- Support recognised associations
in industrial clusters for marketing
aborad;
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| ELIGIBLE
AGENCIES: Financial
Assistance to:
- Dept. of Central
Government & Organisations of
Central/State Governments;
- EPCs;
- Registered Trade Promotion Organisations;
- Commodity Boards;
- Apex Trade bodies recognised under
EXIM Policy;
- Recognised Industrial clusters;
- Individual exporters (only for
testing and registration)
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