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MAI Scheme

MAI (MARKET ACCESS INITIATIVE) SCHEME – A BRIEF

Objectives

Scope

Activities to be funded under marketing project

Eligible Agencies

Objectives

  • To promote India’s Export on sustained basis during 10th five year plan;
  • Focus Product-Focus country approach;
  • To evolve specific strategy for enhancement of export accessing new market or increasing share in existing market;
  • Specific market, specific product approach through market study/survey
Scope
  1. To identify priorities of research relevant to Dept. of Commerce and sponser studies consistent with priorities;
  2. WTO studies for evolving WTO compatible strategy;
  3. To support EPCs/Trade Promotion Organisations in undertaking market studies/survey for evolving proper strategy;
  4. To support marketing projects abroad on Focus Product – Focus country basis;
Activities to be funded under marketing project:

-Opening of showrooms;
- Opening of warehouses;
- Display in international Dept. stores;
- Publicity campaign and Brand promotion;
- Participation in trade fair etc. abroad;
- Research & Product development;
- Reverse visits of the prominent buyers from project focus countries;
- Export potential survey of the states;
- Registration charges for product registration abroad for pharmaceuticals, bio- technology and agro-chemicals;
- Testing charges for engineering products abroad;
- Support cottage and handicrafts units;
- Support recognised associations in industrial clusters for marketing aborad;


ELIGIBLE AGENCIES:

Financial Assistance to:

- Dept. of Central Government & Organisations of Central/State Governments;
- EPCs;
- Registered Trade Promotion Organisations;
- Commodity Boards;
- Apex Trade bodies recognised under EXIM Policy;
- Recognised Industrial clusters;
- Individual exporters (only for testing and registration)


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