Product Design plays a major role in making a product functionally relevant for end users in the export markets. I
am pleased to inform you that in order to recognize Good Design 'India Design Council' has Instituted 'IMark' or
'India Design Mark'. India Design Mark is a design standard, a symbol, which recognizes good design. India Design
Mark symbolizes excellence in form, function, quality, safety, sustainability and innovation and communicates that
the product is usable, durable, aesthetically appealing & socially responsible. Detailed categories, application
process, judging criteria and other details are available on www.indiadesignmark.in.
The products are awarded for their good design after evaluation through a rigorous and systemized process against
established criteria. IMark has been initiated in cooperation with Good Design Awards, Japan. The cooperation is in
the form of learning from the well-established Good Design Award system in Japan functioning since 1957. This award
system was originally born in 1957. Approximately 37,000 Good Design Awards have been given in continuing in the
last 50 years.
Since its inception 310 products have been granted this prestigious mark. India Design Mark symbol is a trustworthy
indicator of excellence and is being used by the recipients in a wide range of ways, such as advertisements,
catalogs, product packaging, annual reports, digital campaigns and other promotional mediums.
We are pleased to inform you India Design Council is soliciting applications for the India Design Mark 2018. The I
Mark winning products are eligible to apply directly at the second stage of G Mark (Good Design Award), Japan at
reduced fees. This opens up a new avenue for you to get an international design certification.
For queries or assistance of any nature please feel free to contact:
Hrridaysh Deshpande
Consultant Advisor
India Design Council
Cell: +91-9921378687
You can also copy the mail to Mr. Mayank Krishna at mkrishna@eepcindia.net for necessary follow up from EEPC India on your queries.
